Chanel in C focuses on the intersection of IRL and digital experiences.

At the Chanel store in Beverly Hills, Chanel’s C logos appear on a large screen in front of a stairway that’s visible through a window off the street.

Chanel Cs respond in real time, in highly interactive and dynamic patterns, to the motion of viewers climbing and descending the staircase.

This installation was Commissioned by Peter Marino Architects and Chanel.